Rice Serum

The I’m From Rice Serum is a nourishing and hydrating serum formulated with 73% fermented rice embryo extract. This potent ingredient is renowned for its concentrated nutrients that provide multiple skin benefits, including soothing, brightening, and strengthening the skin barrier.

KSh 5,160.00

I’m From Rice Fermented Lightening Serum is a deeply nourishing and hydrating formula that balances skin tone, eliminates dullness, and restores natural radiance. Enriched with 73% Goami rice extract, known for its high starch content, it provides antioxidant protection, improves skin elasticity, and prevents premature wrinkling. The serum gently brightens, reduces pigmentation and age spots, and enhances overall complexion, leaving the skin soft, velvety, and matte. Its thick yet fast-absorbing texture immediately soothes dryness and tightness while strengthening the skin’s protective barrier against free radicals, UV exposure, and environmental stressors.

Key ingredients include niacinamide for anti-inflammatory and radiance-boosting benefits, glutathione and adenosine to stimulate collagen production and improve elasticity, and tranexamic acid to gently lighten pigmentation and post-acne marks without increasing photosensitivity. Madecassoside and Portulaca extract work to calm redness and accelerate skin regeneration, making this serum ideal for all skin types, especially dry and peeling skin. Packaged in a practical dispenser format, it is best applied after cleansing and toning, allowing full absorption before finishing with a face cream.

After cleansing, prep the skin with the toner. Dispense an appropriate amount at the essence stage and apply it over your face evenly. Finish with the rice cream once it’s fully absorbed.
Aspergillus / rice germ fermentation extract filtrate (73%), propanediol, glycerin, methylpropanediol, cyclopentasiloxane, 1,2-hexanediol, niacinamide, caprylylmethicone, purified water, cyclo Hexasiloxane, Betaine, Squalane, Ammonium Acryloyl Dimethyl Taurate/V Pico Polymer, C12-14 Pares-12, Panthenol, C30-45 Alkylcetearyl Dimethicone Crosspolymer, Allantoin, Ethylhexyl Glycerin , Tranexamic Acid, Dipotassium Glycyrrhizate, Xanthan Gum, Adenosine, Disodium Dithiazole, Pentylenglycol, Alpha-Glucan Oligosaccharide, Hydrolyzed Hyaluronic Acid, Madecassoside, Sodium Hyaluronate, Purslane Extract, Hydroxypropyl Cyclodextrin, Glutathione

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Skincare Routine Steps

A good facial cleanser does more than just remove makeup or sunscreen—it also eliminates dirt, oil, and impurities that accumulate on your skin overnight. Proper cleansing creates the perfect foundation for the rest of your skincare routine, allowing other products to absorb more effectively.

A facial toner helps to rebalance your skin’s pH levels, prepping it for better absorption of serums, moisturisers, and other active ingredients. It also provides an extra layer of hydration and can soothe or refine the skin, depending on its formulation.

Serums and treatments are packed with potent ingredients designed to target specific skin concerns such as fine lines, dullness, pigmentation, or breakouts. Whether it’s a hydrating hyaluronic acid serum, a brightening vitamin C treatment, or a repairing retinol formula, applying these products before moisturising allows your skin to fully benefit from their active ingredients.

Hydration is key to maintaining a healthy, radiant complexion. A quality moisturiser not only nourishes the skin but also locks in moisture, strengthens the skin’s protective barrier, and helps combat the early signs of ageing. For those with oily or acne-prone skin, specialised formulas can regulate sebum production and soothe inflammation.

Sunscreen is a non-negotiable step in any skincare routine—year-round. Even on cloudy days or during winter, harmful UV rays can accelerate skin ageing, cause pigmentation, and increase the risk of skin cancer. Applying SPF daily shields your skin from these damaging effects, keeping it protected and youthful.

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